January 15, 2017

Love Your Melon

When first figuring out what to name this post, I hesitated on “Love Your Melon”.  I figured – who the heck hasn’t heard of Love Your Melon? But on second thought, it could never ever hurt to help spread awareness! I’m not only so in love with their mission and impact, I’m also so impressed that this company was created by two college friends, just looking to put a warm hat on a child battling cancer.

Taken directly from the Love Your Melon website:

“Our nonprofit partners work in the field of pediatric oncology, fund cancer research initiatives and provide immediate support for families of children battling cancer. Fifty percent (50%) of profit from the sale of all Love Your Melon products is given to our nonprofit partners.

15,000 children are diagnosed with cancer each year, and we strive to connect with all of them. At the heart of our donation events is the Love Your Melon Campus Crew Program. Our Campus Crew Program is an incredible group of like-minded college students across all fifty states who are determined to improve the lives of children battling cancer. In communities across the country, our Crew Members raise awareness for childhood cancer and represent our brand. Crew members also coordinate, plan, and run beanie donation events all year long.”

I mean, how incredible? 50% of profits! Like-minded college students.  It’s just fantastic.  I’ll spare you the rest of my praise and just direct you directly to their website —> Love Your Melon

My sister Chloe got me into these hats a few years ago, although I always borrowed (aka stole) hers until finally grabbing my own a few months ago.  She has quite the collection and I’ve got some work to do in catching up! I loved wearing it the other day with a black choker v-neck sweater, distressed jeans and some snow boots.  Do you guys have one of these beanies?

love your melon

Astoria rooftop
IMG_5717

h&m scarf

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shein sweater

Have a great Monday!

Xo

Ava

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